a real technical challenge
The MINIMUM clip was designed in close collaboration with LINH, the artist and NoName’s teams in charge of the production, image and post-production of this project.
The real challenge of this shoot was the speed of execution. We had to shoot 6 sets in just 2 days; a real technical challenge that allowed our different teams to challenge each other. In all, it is a team of about twenty professionals that is working to meet the challenge in time ! No doubt, mutual aid and good mood were in the place !
About the artistic direction of this clip ? A crazy bet ! It was a completely bling-bling style, accompanied by an ultra-colorful aesthetic and an almost delusional style.
AN EUPHORIC UNIVERSE DESIRED BY THE ARTIST
To reach the final rendering look for the clip Minimum, many material and human resources have been mobilized. A team of about twenty professionals, high quality equipment; steadycam crane, anamorphic optics to reinforce the bling-bling style, ultra colorful lights, a delusional styling. We called on Kriss Leyo, choreographer, to orchestrate twenty dancers including four professional ones, like Salma Sou. In short, a team of highly motivated professionals.
The decor has been carefully thought out, imagined and realized. A first set was totally created in 3D with the post-production of a false roof in studio. A second set was shot at the Hotel Boscolo in Nice and at the Maya Bay restaurant in Monaco. So to speak, two very prestigious places of the French Riviera. Finally to accentuate this euphoric universe wanted by the artist, a last decoration was made around motorcycles and luxury cars.
Thanks to this clip, the artist LINH was spotted by the singer Maitre Gims.